Launch offer Half price for our first 5 clients First 5 clients only. Half price applies to setup fees. Monthly fees at normal rates. Claim a place
CLaRiTY logo: white capitals with a glowing red a and i on green digital rain

In a world full of disinformation, get Clarity.

Business Clarity · Clarity Fife

Websites + AI help for local businesses

Every review answered. Every missed call texted back.

Low-cost websites and done-for-you AI helpers for Fife sole traders, shops, salons, groomers and trades. Explained in plain English, set up for you, and every answer checked by a human before it goes live.

✓
Every AI reply is supervised by a real person.
A real person always checks everything and gets back to you.
Month-to-month, no contractNo hidden costsFree AI demo on request

01 · Websites

Websites that work on a phone

Simple, fast, mobile-friendly sites with your contact and booking links, and your Google "Website" button fixed so customers actually land somewhere. A website is a one-off payment, with no monthly fee unless you choose Updates & care. You can add AI help to any website we build.

Hosting: free

Sites are hosted on Netlify's free plan, so there's no hosting bill for a small site.

Your own web address

You buy and own your domain (for example yourbusiness.co.uk), and we point it at your site.

Examples of our work

See sites we've built, on a laptop and a phone. View examples.

Examples of our work

See what we can build

Sites we've built, shown on a laptop and a phone: a concept site, a demo business and our own guides site. They're not paying-client case studies. They're here so you can see the style and features before you decide.

Rak Loka Yoga website on a laptop screen
Rak Loka Yoga website on a phone
Mock-up / concept site

Rak Loka Yoga · Glenrothes

A calm yoga and breathwork site built as a concept for a friend's business: class info, a timetable and booking link, a members area (launching soon), and email and Facebook contact links.

See it live ↗
Hollowfield Plumbing & Heating website on a laptop screen
Hollowfield Plumbing & Heating website on a phone
Demo business

Hollowfield Plumbing & Heating · made-up sample

A demo business we created to show our Pro package: missed-call text-backs, review replies and a live AI phone receptionist you can talk to. Every name and number on it is an example.

See it live ↗
Clarity Guides website on a laptop screen
Clarity Guides website on a phone
Our own site

Clarity Guides · guides & downloads

Our own guides site, an example of a product and download site: free PDF guides, email sign-up to download, optional updates and a privacy notice.

See it live ↗

02 · AI help

AI made clear, and done for you

You've heard you "should be using AI" but don't have the time, the know-how or the budget for an agency. We set up a few proven, low-cost AI helpers, check everything they say, and keep them running for a small monthly fee.

★

Get found

Google Business Profile tidied and kept current, and every review answered.

⚡

Reply instantly

A FAQ chatbot on your website or Facebook, auto-replies to enquiries, and booking links.

☎

Never miss a customer

Missed-call text-back and, for busier firms, an AI phone receptionist.

✎

Stay visible

AI-written social posts in your own voice, checked by a human.

⚙

Save admin

Quote follow-ups, reminders and simple email automation.

◎

Upskill your staff

Short, hands-on AI training in person, in your shop or salon.

Built on established no-code tools, with no custom code to maintain.

✓
Every AI reply is supervised by a real person.
A real person always checks everything and gets back to you.

03 · Prices

Simple prices

Month-to-month, no contract, and no VAT added. Every cost is agreed with you in writing before any work starts.

Website

3 to 5 mobile-friendly pages, free hosting. A one-page site is also available.

£200 one-offone-page £75

AI Starter

Review replies you approve, FAQ chatbot, 4 social posts a month. See a demo

£35/month

AI Grow Most popular

Starter, plus missed-call text-back, instant enquiry replies and 12 posts a month. See a demo

£75/month

AI Pro

Grow, plus the AI phone receptionist, admin automation and a team workshop. See a demo

£149/month

AI phone receptionist

Answers your calls when you can't, takes the details and sends them to you. ☎ Talk to it

from £35/month

Setup fees, care plans, extras and training are all on the pricing page.

£
No hidden costs. Every cost is made clear and agreed with you before any work starts.
Refer a business
Recommend us: get a free month for every business you refer that signs up.

One free month of your monthly fee for each referred business that becomes a paying client. No limit.

04 · AI phone receptionist

An AI receptionist for when you can't pick up

It gets its own phone number. You set your phone to divert calls to it when you're busy or don't answer, so customers still ring your usual number. Add it to Starter, Grow or any website. It's already included in Pro.

Pay if it works
If the AI receptionist doesn't bring you at least one new booking or enquiry in your first month, you don't pay for that month.

Covers the first month's receptionist monthly fee only. Any genuine caller enquiry it passes on to you counts. The setup fee is paid as agreed with you up front.

How diverting works

Most UK mobiles and landlines can divert calls "when busy" and "when not answered", usually with a short code or in your phone settings. We'll talk you through it. Your own phone provider may charge for diverting calls; check your call plan.

Try it yourself

Talk to our live demo receptionist for a made-up plumbing business.

☎ Talk to the AI receptionist

Plans

Three plans, based on how many minutes of calls you get. A real person supervises it.

See receptionist plans

05 · Car & Business Check

Making an expensive purchase? Check the car and the business first.

Buying a used car from a dealer or garage? Check the car for free with just the reg number, then check the business selling it.

Free Car Check

Enter a UK reg number to see tax, MOT, MOT history and vehicle details.

Free, using the official DVSA MOT History and DVLA vehicle data. We don't keep the reg numbers you check.

Buying from a dealer or garage?

Two choices if you want the seller checked too. We look at the business on Companies House, its directors, reviews, website and public records, and send you a short plain-English PDF report within 2 working days. A real person checks every report.

Business check on the seller only
£39
New
Car + Seller check
Free Car Check plus the Standard Business Background Check on the dealer, one report
£49

Fixed price, shown up front, report in 2 working days. No quotes, no hourly rates.

Businesses only, from public records. We never trace or investigate private individuals, we do no surveillance, and we are not a private investigator service.

Full Car Check (coming soon)

Outstanding finance · Stolen check · Written off · Plate changes. These need a paid HPI or Experian-type data account.

Coming soonprice TBC
✓
Every AI reply is supervised by a real person.
A real person always checks everything and gets back to you.

06 · Fact Check

In a world full of disinformation, get Clarity.

Send us a claim, a viral post, an article, a screenshot or a "too good to be true" offer. You get a plain-English verdict — True, False, Misleading, Missing context or Unproven — with the sources listed, checked by a real person.

Live now

Quick Check

Free

one claim · short verdict · within 3 working days

Up to 10 free checks a week. A real person checks every verdict.

Coming soon

Full Fact Check

£6

one claim · PDF report with sources · within 2 working days

Fixed prices, shown up front. No contracts. Not available to order yet.

Coming soon

Fact Check Bundle

£15

3 claims · same Full standard

Fixed prices, shown up front. No contracts. Not available to order yet.

✓
Every AI reply is supervised by a real person.
A real person always checks everything and gets back to you.

07 · AI training in person

AI training at your place, in plain English

Hands-on help with everyday AI tools like Grok. In person at your premises anywhere in Fife, or online. Bring your own phone or laptop and real jobs from your week, and keep a cheat sheet so it sticks.

Why local training? We come to you, in your shop or workplace, it's hands-on with your own phone or laptop, and it's all in plain English, with no jargon.

What's covered

  • Getting started with everyday AI tools like Grok
  • Writing emails and replies to customers
  • Social posts in your own voice
  • Replying to Google reviews
  • Admin: quotes, letters, notes and summaries
  • Safe use and privacy: what never to paste into AI

Where we train

In person at your premises anywhere in Fife, or online. Beginner group sessions are at a venue in Fife, or online.

The full price, date and place are agreed with you before you book, so there are no surprises.

Coming soon Training at our own premises: coming soon.

Good to know

No VAT is added. The half-price launch offer is for setup fees, so it doesn't apply to training. Pro already includes one team workshop, at your premises in Fife or online.

Book training

£
No hidden costs. Every cost is made clear and agreed with you before any work starts.

08 · How it works

Three simple steps

Free health check

A 45-minute chat, in person or on the phone. We look at your Google listing, website and messages and find three quick wins.

We set it up

You get a written price first, with every cost listed. Then we build your site and AI helpers on proven tools. You approve the answers, replies and posts before anything goes live.

We look after it

We keep everything running, check the bots and fix wrong answers. Month to month, so you can stop whenever you like.

09 · FAQ

Questions owners ask

Are there any hidden costs?

No. No hidden costs. Every cost is made clear and agreed with you before any work starts. The pricing page lists what's included, what extras cost, and anything paid to another company. Bigger jobs such as new pages or a redesign are always quoted and agreed before we start.

Is there a free AI trial or demo?

Free AI demo on request: ask and we'll show it working for your business, no cost, no obligation. Free trials are on request: AI Starter and Grow: 1 week free with a 3–5 page site or bigger. AI Pro: 4 weeks free. Free AI trial on request: no card needed, and nothing renews automatically. You choose whether to continue. One free trial per business. After the free trial, if you don't tell us to continue, it simply stops and you pay nothing. The one-page site and dead-website replacement don't come with a free AI trial. Fair use on the 4-week AI Pro trial: the AI phone receptionist answers up to 200 minutes of calls (the Standard plan allowance). Any extra minutes during the trial must be agreed with you first: nothing is charged without your agreement.

How much is AI help with a website, or on its own?

All our prices are on the pricing page, with setup and monthly fees side by side. AI Starter setup is free when you get a website from us. AI help is month-to-month, so you can stop whenever you like. First 5 clients only. Half price applies to setup fees. Monthly fees at normal rates.

Who pays for the tools?

Starter uses free tools, so there's nothing extra. Grow and Pro use a missed-call text-back tool, opened in your name and paid by you direct to the provider; the pricing page shows the typical cost. On Pro, paid AI assistant subscriptions are optional. The AI phone receptionist and its phone number are included in our receptionist price: you don't pay anyone else for it.

How much is the AI phone receptionist?

There are three plans, based on how many minutes of calls you get. Prices and minutes are on the pricing page. Calls can last up to 4 minutes. Pro includes the Standard plan.

What happens if the receptionist goes over its minutes?

Extra minutes have a small charge with a monthly cap, shown on the pricing page. Once the cap is reached, callers hear a polite 'please try again later' message until your minutes reset, so you never pay more than the stated maximum.

What is the "Pay if it works" guarantee?

If the AI receptionist doesn't bring you at least one new booking or enquiry in your first month, you don't pay for that month. Covers the first month's receptionist monthly fee only. Any genuine caller enquiry it passes on to you counts. The setup fee is paid as agreed with you up front.

Do you have a referral reward?

Yes. Recommend us: get a free month for every business you refer that signs up. One free month of your monthly fee for each referred business that becomes a paying client. No limit.

How much is AI training, and where is it?

We offer beginner group sessions, one-to-one sessions, a 3-session bundle, team workshops and follow-ups. Prices are on the pricing page. In person at your premises anywhere in Fife, or online. There are no travel charges. The full price, date and place are agreed with you before you book, so there are no surprises. Training at our own premises: coming soon.

What is a Business Background Check?

Before you hire a tradesperson, sign with a supplier or invest in a company, we check the business using public records (Companies House, directors, reviews, website, the FCA register where relevant and Gazette notices) and send you a short plain-English PDF report. Businesses only, from public records. We never trace or investigate private individuals, we do no surveillance, and we are not a private investigator service. A real person checks every report before it reaches you. Delivered as a plain-English PDF within 2 working days. Prices are on the pricing page.

What is Fact Check?

Send us a claim, viral post, article, screenshot or "too good to be true" offer. You get a plain-English verdict (True, False, Misleading, Missing context or Unproven) with sources, checked by a real person. The free Quick Check is live; Full Fact Check and the Bundle are coming soon. Details on the Fact Check page.

What is the free Car Check?

Type in a UK reg number and you'll see the car's tax and MOT status, its MOT history with the mileage at each test, vehicle details, any open recall and a clean-air zone estimate, from the official DVSA MOT History and DVLA vehicle data. It's free. For £49, the Car + Seller check adds a Standard Business Background Check on the dealer or garage, in one report. Finance, stolen and write-off checks are coming soon.

Can I divert my calls to the AI receptionist?

Yes. It has its own number, and you set your phone to divert to it when you're busy or don't answer. Customers keep ringing your usual number. Your own phone provider may charge for diverting calls; check your call plan.

What counts as a small change?

Anything that takes up to 15 minutes, such as new prices, opening hours, photos, an offer or a few lines of text. You pay per change, or it's covered by an Updates & care plan (see the pricing page). Unused changes don't carry over. Bigger jobs are quoted first.

What does the half-price offer cover?

First 5 clients only. Half price applies to setup fees. Monthly fees at normal rates.

What about data protection?

We set things up with GDPR in mind. Your accounts stay in your name where possible (the AI phone receptionist and its number are run by us for you), we choose tools with UK/EU GDPR terms and switch off model training, we collect only what's needed, and we don't paste sensitive customer data into AI chats. We sign a short data-processing agreement with each client, and your chatbot, receptionist or form tells people they're talking to an automated assistant.

Is there a contract? Can I cancel?

No contract. AI packages, the AI phone receptionist and Updates & care are all month-to-month, so you can stop whenever you like.

Is a real person involved?

Yes. Every AI reply is supervised by a real person. A real person always checks everything and gets back to you. Nothing goes live without being checked, and any enquiry the AI can't answer is passed to a person.

Will the AI say something wrong to my customers?

Bots answer only from an FAQ you've approved, with an "I'll get the owner to confirm" fallback for anything else. A human checks review replies and posts before they go out, and we check the chat logs every week.

Do you charge VAT?

No. We're not VAT-registered, so no VAT is added to any price on this site.

Do I own my website address?

Yes. You buy your own domain and it stays yours. Hosting a small site is free.

10 · Get in touch

Book a free AI health check

Tell us a bit about your business using the form below. This form is the best way to reach us.

✓
Every AI reply is supervised by a real person.
A real person always checks everything and gets back to you.

We'll only use these details to reply to your enquiry. See our privacy notice.